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Visit Sweden Newsroom

Visit Sweden is a marketing company for the tourist destination Sweden, owned by the Swedish government. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.

Latest News
Jun 23, 2026

STOCKHOLM, Sweden — 23 June 2026 — Visit Sweden is drawing attention to hands-on travel as a way for international travellers to exchange digital distractions for active, tactile engagement...

Ullevi Plaza in Gothenburg filled with fans watching big-screen football under a bright summer night
Jun 8, 2026

Ullevi Plaza. Photo: Joachim Nywall (Download) For travellers spending the summer in Sweden during the 2026 FIFA World Cup, the tournament comes with an unexpected twist: many of the biggest...

Snälltåget´s new Malmö to Oslo Locomotive sits at the platform in the sun
Jun 8, 2026

Snälltåget passes through Sweden´s forest. Credit: Snälltåget (Download) The Three Stages of the West Sweden Rail Corridor The journey is defined by three distinct geographical stages, each...

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