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Visit Sweden Newsroom

Visit Sweden is a marketing company for the tourist destination Sweden, owned by the Swedish government. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.

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A couple of friends walking down a small street in Visby. Gotland is an island in the Baltic Sea. Visby with its medieval walls, has been named a UNESCO World Heritage Site.
Jun 29, 2026
Why ‘Townsizing’ is the New Travel Trend Putting Sweden’s Smaller Cities in the Spotlight

Why ‘Townsizing’ is the New Travel Trend Putting Sweden’s Smaller Cities in the Spotlight As travellers increasingly swap overcrowded metropolises for a more intentional, relaxed pace of...

Jun 27, 2026
Can a Roller Coaster Make You Happier? Sweden Is About to Find Out

Can sharing a roller coaster ride strengthen friendships, deepen relationships, or even improve well-being? A groundbreaking research initiative in Sweden aims to find out. Photo: Liseberg (Download)

Jun 27, 2026
Beyond the Meatball: A Whistle-Stop Tour of Sweden’s Most Deliciously Odd Traditions

We know what you’re thinking: meatballs. And while we’d never turn our noses up at a golden, pan-fried 'köttbulle' (especially since King Charles XII kindly brought the recipe back from...

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