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Visit Sweden Newsroom

Visit Sweden is a marketing company for the tourist destination Sweden, owned by the Swedish government. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.

Latest News
Aug 31, 2026

Sweden Is Offering a Free Beachfront Stay With One Catch: Keep It Under 45 Decibels A cabin on Sweden’s Baltic coast is inviting selected guests to stay for free this fall, provided they keep...

Aug 19, 2026

Greed as the sun sets on Ransvik's seafront patio. Photo: kullahalvon.com (Download) We are constantly told to be better, healthier, more productive and more restrained. On Kullahalvön in...

Aug 19, 2026

The Stockholm Archipelago Trail, Landsort, Öja. Photo: Roger Borgelid/imagebank.sweden.se (Download) The archipelago at your fingertips Planning an adventure through the world’s largest...

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