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Visit Sweden Newsroom

Visit Sweden is a marketing company for the tourist destination Sweden, owned by the Swedish government. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.

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Latest News
Archival photograph of Swedish pop group ABBA, whose hit “Dancing Queen” turns 50 in 2026.
Oct 9, 2026
ABBA’s “Dancing Queen” Turns 50 and Gets Its Own Exhibition

ABBA The Museum in Stockholm, Sweden, is opening a temporary exhibition on October 11, 2026, to celebrate the 50th anniversary of ABBA’s 1976 hit “Dancing Queen.” The exhibition features archival material, interviews, gold records, interactive installations and recreated stage costumes from the band’s performance at Stockholm’s Royal Swedish Opera.

Oct 8, 2026
All aboard the Köttbulle Express to Sweden's festive Christmas markets

Affectionately known as the ‘Swedish Meatball Express’, Snälltåget’s rail network links historic market towns, coastal wellness, and seasonal Arctic adventures. Reaching Sweden’s winter...

Oct 6, 2026
Sweden Named One of the World’s Best Countries in Condé Nast Traveler’s 2026 Readers’ Choice Awards

Sweden ranks No. 19 as U.S. travel continues to grow, with more Americans discovering the country beyond the traditional summer season Taking in the view in Sweden’s High Coast, a UNESCO World...

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