https://press.visitsweden.com/ https://press.visitsweden.com/Kullahalvon_7_deadly_sins Forget self-improvement. Sweden's Kullahalvön is inviting visitors to embrace the seven deadly sins, from sleeping late and ordering another dessert to chasing sea views, adventure and sunsets. Wed, 19 Aug 2026 16:46:00 +0200 https://press.visitsweden.com/Kullahalvon_7_deadly_sins https://press.visitsweden.com/Stockholm_archipelago_digital_resources Navigating the vast island world of the Stockholm archipelago has become a whole lot easier with the launch of new digital resources for the 270-kilometre Stockholm Archipelago Trail. These tools, including a bespoke travel planner and a digital boat taxi service, allow visitors to traverse 20 distinct islands with more flexibility than ever before. Wed, 19 Aug 2026 16:39:00 +0200 https://press.visitsweden.com/Stockholm_archipelago_digital_resources https://press.visitsweden.com/Ruby_Frida_hotel Ruby Frida, the first Scandinavian hotel from IHG’s Ruby brand, officially opened in Stockholm on June 16. Located in the vibrant Kungsholmen district, the new hotel draws on the city’s 1960s pop heritage, adding a retro-inspired new beat to Stockholm’s world-renowned music scene. Wed, 19 Aug 2026 16:36:00 +0200 https://press.visitsweden.com/Ruby_Frida_hotel https://press.visitsweden.com/osterplana_grebbestad_WestSweden West Sweden is introducing two new destination experiences for travellers seeking authentic local gastronomy and heritage. Visitors can now join a guided seafood walk through the "Oyster Capital" of Grebbestad or dine within a repurposed 19th-century church on the slopes of Kinnekulle. Wed, 19 Aug 2026 16:25:00 +0200 https://press.visitsweden.com/osterplana_grebbestad_WestSweden https://press.visitsweden.com/National_Music_Museum Sweden’s global musical influence will receive its first dedicated national home when the Swedish National Music Museum opens in the coastal town of Västervik in July 2027. Despite being one of the world's top three music exporters, Sweden has previously lacked a central venue to showcase its journey from local community rehearsal rooms to global chart dominance. Wed, 19 Aug 2026 16:04:00 +0200 https://press.visitsweden.com/National_Music_Museum https://press.visitsweden.com/hotel_svea_Simrishamn Hotel Svea in Simrishamn is embarking on a refined new chapter to strengthen its heritage as a meeting place for the creative community. Together with Stylt, the multi-award-winning Gothenburg hospitality design agency, the hotel is sharpening its identity as a year-round hub for artists, writers and cultural voices in the Österlen region. Wed, 19 Aug 2026 15:52:00 +0200 https://press.visitsweden.com/hotel_svea_Simrishamn https://press.visitsweden.com/townsizing As travelers look beyond crowded capitals for places with more character and less friction, “townsizing” is gaining ground. From medieval university hubs to Arctic art scenes, Sweden’s smaller cities offer a compelling case for thinking beyond the big-city break — and fresh data suggests travelers are increasingly looking in that direction. Mon, 29 Jun 2026 12:05:00 +0200 https://press.visitsweden.com/townsizing https://press.visitsweden.com/20260627-Can-a-Roller-Coaster-Make-You-Happier-Sweden-Is-About-to-Find-Out Sat, 27 Jun 2026 12:09:00 +0200 https://press.visitsweden.com/20260627-Can-a-Roller-Coaster-Make-You-Happier-Sweden-Is-About-to-Find-Out https://press.visitsweden.com/20260627-Beyond-the-Meatball-A-Whistle-Stop-Tour-of-Swedens-Most-Deliciously-Odd-Traditions Sat, 27 Jun 2026 11:10:00 +0200 https://press.visitsweden.com/20260627-Beyond-the-Meatball-A-Whistle-Stop-Tour-of-Swedens-Most-Deliciously-Odd-Traditions https://press.visitsweden.com/20260627-New-Art,-history-and-a-crystal-sauna-by-the-river-in-Skelleftea,-Arctic-Sweden Sat, 27 Jun 2026 11:02:00 +0200 https://press.visitsweden.com/20260627-New-Art,-history-and-a-crystal-sauna-by-the-river-in-Skelleftea,-Arctic-Sweden https://press.visitsweden.com/20260627-Visit-Sweden-Media-Resources-Move-to-New-Newsroom Sat, 27 Jun 2026 10:47:00 +0200 https://press.visitsweden.com/20260627-Visit-Sweden-Media-Resources-Move-to-New-Newsroom https://press.visitsweden.com/20260627-Europes-Heat-Wave-Puts-Swedens-Summer-Appeal-Back-in-the-Spotlight Sat, 27 Jun 2026 10:17:00 +0200 https://press.visitsweden.com/20260627-Europes-Heat-Wave-Puts-Swedens-Summer-Appeal-Back-in-the-Spotlight https://press.visitsweden.com/hands-on_travel Some things are better done than documented. Tue, 23 Jun 2026 13:23:00 +0200 https://press.visitsweden.com/hands-on_travel https://press.visitsweden.com/20260906_WheretowatchtheworldcupinSweden For football fans looking for a World Cup atmosphere while away from home in Sweden, as the 2026 FIFA World Cup unfolds, the country’s cities transform into vibrant hubs of late-night screenings and celebrations, all set against the backdrop of the iconic Midnight Sun´s light nights. Mon, 08 Jun 2026 17:47:00 +0200 https://press.visitsweden.com/20260906_WheretowatchtheworldcupinSweden https://press.visitsweden.com/20260606New_Direct_Rail_Route_Unlocks_the_Entirety_of_Western_Sweden On June 15th, 2026, Snälltåget will launch a new direct rail service spanning nearly 600 kilometres along the length of Sweden´s west coast. This route offers travellers a dramatic geographical transformation, transitioning from the oceanic agricultural plains of the south to the rugged, pine-dense wilderness of the northern border. Designed for the "slow travel" market, the 6.5-hour journey serves as a comprehensive "window-seat guide" to southern Sweden´s diverse landscape. Mon, 08 Jun 2026 16:28:00 +0200 https://press.visitsweden.com/20260606New_Direct_Rail_Route_Unlocks_the_Entirety_of_Western_Sweden https://press.visitsweden.com/20260529-Wisconsin-Family-Wins-Swedish-Island Madison, Wisconsin resident Eric Holmer and his family are preparing for a trip to Sweden after Holmer was selected as one of five winners in Visit Sweden’s global “Your Swedish Island” initiative, beating more than 2,200 entries from 100 countries. Fri, 29 May 2026 14:34:00 +0200 https://press.visitsweden.com/20260529-Wisconsin-Family-Wins-Swedish-Island https://press.visitsweden.com/20260519_yourswedishlislandwinnersENG STOCKHOLM, Sweden — A global search for the custodians of five secluded Swedish islands has come to an end, with winners selected from 2,242 entries submitted across 100 countries. The campaign, Your Swedish Island, attracted applications from more than half the world’s nations and tapped into a growing international desire for quieter, nature-driven travel experiences. Tue, 19 May 2026 11:48:00 +0200 https://press.visitsweden.com/20260519_yourswedishlislandwinnersENG https://press.visitsweden.com/2026-04-29-Swedens-iconic-porcelain-brand-Rorstrand-turns-300-as-design-heritage-goes-viral Wed, 29 Apr 2026 14:19:00 +0200 https://press.visitsweden.com/2026-04-29-Swedens-iconic-porcelain-brand-Rorstrand-turns-300-as-design-heritage-goes-viral https://press.visitsweden.com/2026-04-29-24-new-places-to-stay-in-Sweden-highlight-a-shift-toward-nature-led-travel Wed, 29 Apr 2026 14:18:00 +0200 https://press.visitsweden.com/2026-04-29-24-new-places-to-stay-in-Sweden-highlight-a-shift-toward-nature-led-travel https://press.visitsweden.com/2026-04-29-Coolcation-is-heating-up-as-American-travelers-turn-to-Sweden-for-summer-relief Wed, 29 Apr 2026 14:17:00 +0200 https://press.visitsweden.com/2026-04-29-Coolcation-is-heating-up-as-American-travelers-turn-to-Sweden-for-summer-relief https://press.visitsweden.com/2023-04-23-Viking-wellbeing-The-new-wave-of-ancient-wisdom-EN Thu, 23 Apr 2026 14:44:00 +0200 https://press.visitsweden.com/2023-04-23-Viking-wellbeing-The-new-wave-of-ancient-wisdom-EN https://press.visitsweden.com/2026-04-21-Branching-out-in-Harads-Treehotels-new-suite-EN Tue, 21 Apr 2026 14:43:00 +0200 https://press.visitsweden.com/2026-04-21-Branching-out-in-Harads-Treehotels-new-suite-EN https://press.visitsweden.com/2026-04-21-Take-the-scenic-route-This-Arctic-Highway-leads-straight-to-a-birds-nest-EN Tue, 21 Apr 2026 14:42:00 +0200 https://press.visitsweden.com/2026-04-21-Take-the-scenic-route-This-Arctic-Highway-leads-straight-to-a-birds-nest-EN https://press.visitsweden.com/2026-04-21-Midsummer-magic-and-the-grand-opening-of-Junibacken-at-Astrid-Lindgrens-World-EN Tue, 21 Apr 2026 14:41:00 +0200 https://press.visitsweden.com/2026-04-21-Midsummer-magic-and-the-grand-opening-of-Junibacken-at-Astrid-Lindgrens-World-EN https://press.visitsweden.com/2026-04-21-Coolcation-2026-Sweden-sees-rising-demand-as-UK-travellers-seek-cooler-summers-EN Tue, 21 Apr 2026 14:40:00 +0200 https://press.visitsweden.com/2026-04-21-Coolcation-2026-Sweden-sees-rising-demand-as-UK-travellers-seek-cooler-summers-EN